Number 1 Search Engine Google is the undisputed leader in the search engine market. The company dominates the digital advertising market through many different channels, including its own AdWords advertising program, AdSense, YouTube and the Android OS.
Revenue from Advertising and Display Its revenue model wherein it garners humungous profits through partnerships with third party sites has held the company in good stead as far as its ability to mop up resources and increase both its top-line as well as bottom-line is concerned. A large part of its revenue comes from online advertising.
Google dominates most of the markets it operates within, including: Power over customers, competitors and suppliers. Dependence on the Internet Minimal physical presence Dependence on the Internet means that Google waits for Internet coverage to improve in developing countries before it could expand most of its operations, such as online advertising, in Google swot countries.
The point here is that Google has to devise a more robust business model that embraces e-commerce and mobile commerce along with its current business model that is based on ad revenues alone.
Positive outlook for tablet and smartphone market There is an expected increase in the demand for smartphones and tablets in the coming years. Introduction of Android and Mobile Technologies The last of the strengths discussed here relates to its adoption of Android and Mobile technologies, this has resulted in it becoming a direct competitor of Apple as far as these devices, and operating systems are concerned.
What is different about online advertising? Google TV is relatively new service that offers TV programming, movies, movies and more, across a home internet connection. Strong brand image Diversified business Large organizational size These strengths indicate that Google is growing and has improved over time.
The more data competitors have about Google's plans and future product lines, the more likely they are to gain a competitive advantage in the marketplace. There are thousands of applications received for each open post at Google.
Its Chrome browser is the most popular browser followed by Firefox and others. Their attempts started inand it has been overshadowed by bigger players in the aspect such as Facebook since they came into play.
We report all non-Google businesses collectively as Other Bets. Google receives an enormous amount of information about its users and their habits through Google Search, Google Analytics, YouTube, Android OS, Chrome and its other products and services.
To some extent, Google can use its dominant market share as a source of power over its customers, competitors and suppliers. Cloud Computing Cloud Computing remains a key opportunity for Google as it is already experienced in providing storage and cloud solutions. This means that any potential dip in revenues would cost the company dearly literally as well as metaphorically.Strengths in the SWOT analysis of Google The simple look and feel of Google search engine which every single user can access and gain useful information is the major strength of google.
The speed of the search engine is amazing and can gain any information within no time. SWOT Analysis is: “the evaluation of the internal factors (strengths & weaknesses) and external factors (opportunities & threats) that are favorable or unfavorable to a firm in the pursuit of a specific objective”.
Google’s SWOT analysis shows that the firm must focus on addressing its weaknesses and the threats to its business. (Photo: Public Domain) Google’s SWOT analysis shows the firm’s internal capabilities and the external.
Google runs the gamut with its renowned search engine technology and is second to none in the search engine marketplace as it stands. Google set itself apart from the rest by displaying more unique information that did not readily come up elsewhere.
SWOT Analysis provides readers with the ability to assess companies critically and examine the market environment in which they operate. This article discusses the SWOT of the leading internet company, Google with specific reference to its current and future threats and opportunities.
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